Learn more about soundcore and our journey.

Sounds Good, Live Good

About the Brand

There are secrets in the audio industry... Listeners are told that incredible sound quality is only available from a few special places. Perhaps from a brand with decades of audio heritage or maybe from a speaker that costs more than most people can afford. At Soundcore, we break this illusion. We use innovation, experience, and pioneering listener analysis to create products that revolutionize expectations for audio quality. Our 'Play' buttons don't just start incredible music, they also reveal the truth: Breathtaking sound that moves, touches, and thrills is no longer an exclusive privilege.

Our New Logo

Sounds Good, Live Good

We believe good sound should be part of all our lives and that soundcore's headphones and true wireless earbuds can help you create "Sounds Good" moments.

We are introducing a new logo to reflect our inclusive, inspiring, and ever-evolving spirit. You'll start seeing our new logo everywhere, however if you spot our old logo on older products and their packaging, don't worry, it's just part of the transition to our new, upgraded look!

About the Company

Founded in 2011, Anker Innovation Technology Co., Ltd. is one of the largest global consumer electronics brand companies in China by revenue, focusing on the design, R&D and sales of smart accessories and smart hardware. The enterprise business started online, and the main sales channels are Amazon, Ebay, Tmall, JD.com and other online platforms at home and abroad. It occupies a leading industry market share on Amazon and other large overseas e-commerce platforms, and has a high reputation and reputation. ; At the same time, in developed countries and regions such as North America, Europe, Japan and the Middle East, through cooperation with Wal-Mart, Best Buy and traders, offline revenue has grown rapidly.

      Anker Innovation is committed to shaping Chinese consumer electronics brands in the global market. Through continuous innovation, it brings leading products with technological charm to global consumers and promotes the beauty of Chinese intelligence. Successfully built the smart charging brand Anker, and successively launched independent brands such as Soundcore, eufy, Nebula, etc., to further expand the business field, and have outstanding performance in the fields of AIoT, smart home, smart acoustics, smart security, etc. More than 100 million users in the region.

      Since its establishment, Anker Innovation has developed at a growth rate far exceeding the industry average: revenue in 2017 exceeded RMB 3.9 billion; revenue in 2018 reached RMB 5.232 billion; revenue in 2019 reached RMB 6.655 billion. In 2020, Anker Innovation continued to maintain a good growth trend, with annual revenue of 9.353 billion yuan and net profit of 856 million yuan.

      In August 2020, Anker Innovation was listed on the Growth Enterprise Market with the stock code of 300866, and its market value exceeded 80 billion yuan.

Our History

Come see the milestones we've reached along the way.


soundcore launches Space series with the release of Space Q45 and Space A40


soundcore has a makeover, with a brand new logo, color, and slogan


soundcore's new series, Sport, launches with the release of Sport X10


soundcore Frames and Liberty 3 Pro win iF Design and CES Awards


soundcore's Q20 becomes No.1 best selling over-ear headphones in the US


soundcore's first audio eyewear, soundcore Frames, is released


soundcore's Liberty 2 Pro launches and is recommended by GRAMMY award-winning producers


soundcore's first Smart Speaker, Model Zero+, launches


soundcore wins first CES Innovation Award


Anker's Soundcore speaker becomes No.1 bestseller on Amazon


soundcore launches first Kickstarter campaign for true wireless earbuds


First Anker Soundcore speaker launches