There are secrets in the audio industry... Listeners are told that incredible sound quality is only available from a few special places. Perhaps from a brand with decades of audio heritage or maybe from a speaker that costs more than most people can afford. At Soundcore, we break this illusion. We use innovation, experience, and pioneering listener analysis to create products that revolutionize expectations for audio quality. Our 'Play' buttons don't just start incredible music, they also reveal the truth: Breathtaking sound that moves, touches, and thrills is no longer an exclusive privilege.

Founded in 2011, Anker Innovation Technology Co., Ltd. is one of the largest global consumer electronics brand companies in China by revenue, focusing on the design, R&D and sales of smart accessories and smart hardware. The enterprise business started online, and the main sales channels are Amazon, Ebay, Tmall, JD.com and other online platforms at home and abroad. It occupies a leading industry market share on Amazon and other large overseas e-commerce platforms, and has a high reputation and reputation. ; At the same time, in developed countries and regions such as North America, Europe, Japan and the Middle East, through cooperation with Wal-Mart, Best Buy and traders, offline revenue has grown rapidly.

      Anker Innovation is committed to shaping Chinese consumer electronics brands in the global market. Through continuous innovation, it brings leading products with technological charm to global consumers and promotes the beauty of Chinese intelligence. Successfully built the smart charging brand Anker, and successively launched independent brands such as Soundcore, eufy, Nebula, etc., to further expand the business field, and have outstanding performance in the fields of AIoT, smart home, smart acoustics, smart security, etc. More than 100 million users in the region.

      Since its establishment, Anker Innovation has developed at a growth rate far exceeding the industry average: revenue in 2017 exceeded RMB 3.9 billion; revenue in 2018 reached RMB 5.232 billion; revenue in 2019 reached RMB 6.655 billion. In 2020, Anker Innovation continued to maintain a good growth trend, with annual revenue of 9.353 billion yuan and net profit of 856 million yuan.

      In August 2020, Anker Innovation was listed on the Growth Enterprise Market with the stock code of 300866, and its market value exceeded 80 billion yuan.